Kia Motors America wins 2014 Kelley Blue Book Brand Image Award for "Best Value Brand"
• Value-driven brand recognized for affordable and fuel-efficient products, specifically Optima, Rio, Soul and Forte
• Kelley Blue Book "Best Value Brand" distinction goes to Kia based on annual new-car buyer perception data
Kelley Blue Book (KBB.com) today announced Kia Motors America (KMA) is a 2014 Brand Image Award winner for the "Best Value Brand" – the first time Kia has won the coveted award by KBB.com, the leading provider of new and used car information. Kia received high marks for its impressive lineup of stylish and fuel-efficient vehicles, specifically Optima, Rio, Soul and Forte, and was praised for its affordability and value to new-car buying customers.
"To be named a 2014 Brand Image Award winner for 'Best Value Brand' by Kelley Blue Book showcases Kia's continued commitment to providing tremendous value to its customers," said Michael Sprague, executive vice president of sales and marketing, KMA. "Value will always be at the forefront of every vehicle we sell. From the Rio all the way to the recently introduced K900 rear-drive luxury sedan, Kia continues to redefine what value means by offering an entire line-up of stunningly designed vehicles that are packed with the features and amenities today's new-car shoppers demand."