• 26-AUG-2011

Kia Motors America's Music-Loving Hamsters Shuffle to LMFAO's Smash Hit "Party Rock Anthem" in New Advertising Campaign for Funky Soul Urban Passenger Vehicle

The evolution of the Soul continues this weekend with the debut of a new 60-second spot for the significantly refreshed 2012 Soul featuring the return of the hamsters and this summer's hottest song, "Party Rock Anthem," by electro-pop group LMFAO. "Share Some Soul" is set in a dark, futuristic videogame world in which the hamsters turn a fierce battle between alien robots and humanoids into an interstellar dance party. 60-second spot will make its television debut during MTV's Video Music Awards (VMAs) on Sunday, August 28.