• 30-JUN-2014

Kia Motors Becomes Official Automotive Partner of Segerstrom Center for the Arts

Patrons visiting the Segerstrom Center for the Arts will experience a new side of luxury as Kia Motors America (KMA) proudly introduces the all-new K900 rear drive luxury sedan in collaboration with the Center, which presents a wide variety of the most significant national and international productions of music, dance and theater to the people of Southern California on multiple stages. As Official Automotive Partner, Kia has built three custom K900 displays that will reside on the Segerstrom Center's campus. Kia will also provide a complimentary K900 to aid in transporting artists and the Center's community education staff.

Praised by the automotive press for "elegant yet dynamic exterior styling" and "a dizzying array of luxury features," a recent certification by AMCI Testing revealed the Kia K900 V8 is Quieter, Smoother, and Better Riding Overall than the Audi A8 4.0T, the BMW 750i and the Lexus LS460.

"The K900 offers a modern and different twist on luxury, and partnering with the Segerstrom Center for the Arts will allow people from all over Southern California with a passion for the performing arts to see and interact with our new flagship sedan," said Michael Sprague, executive vice president sales and marketing, Kia Motors America. "At Kia, we are committed to supporting the communities we call home, and our involvement with the Center is the latest extension of our efforts to create opportunities for engagement with the K900 and allow people to see for themselves why it challenges everything they think they know about luxury – and Kia."