Kia Motors enters Interbrand's list of 50 Best Global Green Brands 2013
This latest recognition by Interbrand follows hot on the heels of Kia's recent introduction to the 100 Best Global Brands 2012 rankings, in which Kia placed 87th.
According to the 50 Best Global Green Brands 2013 study, Kia has placed eco-management at the forefront of its brand management strategy alongside its emphasis on quality and design management since 2006. Under this initiative, Kia has made huge strides in improving the performance of its vehicles, with a strong focus on enhancing fuel efficiency and a long-term aim for zero-emission vehicles. As a result of its efforts, Kia continues to be perceived as a leader in the environmental sustainability sector.