• 04-FEB-2011

Kia Motors' Optima AD Campaign Continues With Online Debut of Super Bowl Commercial and Reveal of Fourth Question in "One Epic Contest"

Kia Motors America unveiled its new 60-second Super Bowl commercial online today in advance of the spot's television debut in the first quarter of Sunday's big game. Titled "One Epic Ride," the ad for the all-new 2011 Optima midsize sedan is the centerpiece of KMA's largest marketing campaign to date, and is running exclusively at www.kia.com/optima and www.youtube.com/kia. The integrated and interactive marketing campaign, which includes a chance for consumers to win up to five new Optimas as part of Kia's "One Epic Contest," incorporates TV, digital, print, social media and in-dealership components.