Kia Out to Prove the All-New 2015 Sedona is Not What You'd Expect in New Marketing Campaign That Begins Airing Today
In "Race Track," the first in a series of ads that playfully challenge the stereotypes and conventions of high-end, high-performance vehicles and the people who drive them, the new Sedona is portrayed as "not what you'd expect" and "not a compromise" before the campaign tagline – "It's not a sports car. It's a Sedona" – appears.
"The element of desire was a major theme in the design and engineering of the all-new Sedona, and our campaign was conceived to signal that something different is going on at Kia," said Tim Chaney, vice president of marketing communications, KMA. "Sedona brings new levels of style and sophistication to a bland and predictable segment for the growing number of people who do not want to be confined by the conventional design limitations of the category."