• 22-APR-2014

Kia's 'Road to Rio' to bring excitement in lead up to 2014 FIFA World Cup Brazil™

As football fans across the world look forward to this summer's FIFA World Cup™ in Brazil, Kia is set to feature in a new TV series on 40 television networks worldwide from early May* that charts an epic 3,000 mile football road trip across South America in order to discover the secrets of the continent's passion for the beautiful game.

'Road to Rio' is a six-part TV series that will see comedians and football fans Mark Watson and Henning Wehn at the wheel of their Kia Soul, as well as other Kia vehicles along the way, travelling to six football-rich countries and discovering how, as an education for children and a religion for parents, football is a way of life in South America.

The football-obsessed duo take their trusty Kia from Uruguay to Brazil and en route they laugh with football-crazy locals, face roadside dramas with llamas, sample the local cuisine and meet a host of footballing legends – a line-up that reads like the ultimate South American fantasy football team.