• 05-OCT-2011

Kia's Music-Loving Hamsters Named First-Ever "Rookie of the Year" in Annual Madison Avenue Advertising Walk of Fame Public Vote

Since bursting on the scene in 2009 to announce the arrival of the funky Soul urban passenger vehicle, Kia Motors' lovable hamsters have resonated with consumers and critics while entertaining the young and the young-at-heart in movie theaters, on television and across the web. In recognition of the public's quick embrace of the campaign, the Madison Avenue Advertising Walk of Fame honored Kia's hamsters yesterday with its first-ever "Rookie of the Year" award.