Lebron James shines the spotlight on Kia's flagship sedan as the brand's first-ever luxury ambassador
"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador," said LeBron James. "This partnership is about the power of great style and performance. Kia and the K900 are out to challenge conventional wisdom and show people how to think differently, and I can relate to that. For me, a partnership has to be authentic and real to who I am, and that's what makes this one so special."
In August, James posted "Rolling around in my K900. Love this car!" online with photos of the sedan, which AMCI Testing recently certified as Quieter, Smoother, and Better Riding Overall than the Audi A8 4.0T, the BMW 750i and the Lexus LS460.