"Lucky Tour with Kia" launched globally on June 20, 2011. The "Lucky Tour with Kia" campaign encourages Kia Facebook Fans to create and submit road trip plans in a Kia car to one of five popular travel destinations around the world. Five fans will be selected as winners. Each winner will be awarded with a road trip expenses valued at US$10,000 (Kia car rental fee + US$4,000 in airfare + US $5,000 in travel grant). Any Facebook user from all over the world can join this campaign. Submissions will be collected through Kia's local Facebook pages and Kia Motors Worldwide Facebook page (www.facebook.com/Kiamotorsworldwide).