NBA All - Star Blake Griffin Stars as a Wild-West Lawman, a Gladiator and a Fighter Pilot in New Ad Campaign for Kia's Best-Selling Optima Sedan
"As a global brand ambassador, this marks Blake's fourth campaign for our best-selling Optima and he keeps getting better and better," said Tim Chaney, vice president of marketing communications, KMA. "The Optima has been Kia's most popular vehicle since the time when our partnership with Blake began, and he has helped us foster connections with basketball fans across the country, increase awareness and enhance our brand image."
Created by David&Goliath, Kia's advertising agency of record, the Griffin spots can be viewed as they roll out on all of Kia's social and digital platforms, including YouTube.com/Kia and Kia.com. In addition to the spots, an exclusive virtual staring contest with Blake Griffin will launch on the recently redesigned Tumblr page, blinkgriffin.com.