• 17-NOV-2010

New Kia Optima Hybrid Debuts at LA Auto Show

Kia Motors held the world premiere of its all-new Optima Hybrid sedan at the Los Angeles Auto Show. Created primarily with the US market in mind, the latest model in Kia's design-led transformation employs a truly innovative Kia-developed powertrain that promises to deliver exceptional hybrid performance and 40 mpg class-leading fuel efficiency. Arriving in Kia dealer showrooms early next year, the 2011 Optima Hybrid is the brand's first-ever hybrid for North America and uses a 'full parallel hybrid system' to deliver a unique blend of performance – acceleration to 62 mph (100 kph) in 9.2 seconds, top speed 121 mph (195 kph) – and economy, achieving a 40.7% mpg improvement compared with a regular Optima. Available material includes driving, exterior and interior shots as well as still images of the model.