• 22-JAN-2014

Optima boosts style and technology

Kia turned the automotive world on its head when the Peter Schreyer-penned Optima mid-size sedan was unveiled for Australia during the 2011 Australia Open. The first iteration of the stylish coupe-like sedan garnered universal praise for its looks, value and determination to bring style to the mass market.

With the arrival of the new Platinum and SLi models to join the Si trim, the 2014 Optima range is complete with focused styling tweaks and new generation active safety technology to assist drivers avoid an accident before it happens.

"With the latest version of the Optima, Kia continues to advance value to new levels of sophistication without any compromise on safety or core values," Kia Australia Chief Operating Officer Tony Barlow said. "The Optima is the cornerstone of Kia's design evolution and epitomizes the brand's goal of building highly-captivating, value-positioned vehicles.

"Along with Kia Australia's five-year unlimited kilometre warranty, five-year capped price servicing, roadside assist and Family Like Service commitment, the styling story on Optima paints a compelling picture."