Strong March Propels Kia Motors America To Best-Ever First Quarter Sales
March Total of 58,279 Units Includes All-Time High for the Family of Forte Compact Cars; Year-to-Date Sales up 3.7%
IRVINE, Calif., April 1, 2016 – With March sales of 58,279 units – including best-ever single month sales for the Forte line of compact cars – Kia Motors America (KMA) today announced a new first quarter record of 146,321 vehicles. The historic January-March performance saw the Forte, Sportage and Sedona nameplates post double digit gains over the same period last year.
“After outpacing the industry last year and setting a new all-time annual sales record, Kia has carried its momentum into 2016,” said Michael Sprague, chief operating officer and EVP, KMA. “Sell down of the outgoing Sportage exceeded our expectations, and the arrival of the completely redesigned model is the latest reason for customers to discover the ‘New Kia’ as we continue challenging everything people think they know about this brand.”